INFLUENCER STORIES Monday September 4th, 2017 – Posted in: News
Through ICONFEST we will tell the stories on stage that explain the impact of influencers. With one tweet, tap, or snap we interact with our peers in an instant, as we do with brands. This new social fabric affects how people relate to and involve themselves with brands, ultimately enabling them to be more than just buyers. We will tell the stories about brands that are set to succeed in this environment. We believe that influencer marketing is the catalyst for brands to cross chasm. Influencers offer a unique lens for a brand to relate to its community and earn its trust.